Breeding high-performance maternal and terminal sheep for commercial lamb production and premium markets.
RAMS SOLD ANNUALLY
COMMERICAL PRODUCERS
LAMBS INFLUENCED YEARLY
EXPORT COUNTRIES
RAMS SOLD ANNUALLY
COMMERICAL PRODUCERS
LAMBS INFLUENCED YEARLY
EXPORT COUNTRIES
Our Story & Philosophy
Founded in 1992 in Holbrook, NSW by Tom Bull, LAMBPRO began with a vision far ahead of its time. After observing the US lamb market, Tom recognised that breeding shouldn’t start with pedigree — it must start with the customer, the production system, and the end-market demand.
From a single ram sale, LAMBPRO has grown to become Australia’s largest prime lamb seedstock supplier, offering Poll Dorset & Primeline Maternal Sheep genetics to producers across Australia. Today, we sell more than 3,500 rams annually to over 400 producers, influencing over 1.2 million lambs each year.
“Identify and Multiply”
We identify sheep that will increase kilograms per hectare through productivity and dollars per kilogram through carcase quality, and then multiply them through our various breeding programs.
Our philosophy is to measure production traits in our seedstock when run in a commercial environment. This approach allows sheep with weak constitution to be culled and performance data to be collected in commercial conditions.
Our approach is not traditional, many of our sheep are hybrid, and the focus is on performance not purity. While not mainstream our sheep hold many Australian sales records.
We have been a leading driver of productivity gains in Australian lamb industry over the past two decades. Our future is focused on increasing the profitability of our sheep ensuring our client base is at the forefront of production and profitability.
LAMBPRO, through its associated premium lamb brands Willow Bend and Kinross Station, is a market leader globally in lamb, exporting lambs to ten countries through a joint venture with Endeavour Meats. In 2018 the business was awarded the Coles Weekly Times Farmer of the Year for innovation.
Farmers join us for clear, practical reasons: our genetics, a robust value chain, and access to premium returns. But the real value is building progressive, profitable businesses with greater confidence and long-term security.
LAMBPLAN performance recording forms our backbone. We rely on measured, commercial environment data, not showring aesthetics.
Breeding shedding genetics and structurally sound sheep to drastically reduce crutching, shearing, and management drag.
Selecting for moderate adult ewe weight alongside massive early lamb growth to optimize feed conversion efficiency.
Producing lamb that targets processor requirements, hitting premium eating quality specs consistently.
Our genetics supply dedicated, high-end lamb brands, allowing our clients to step outside commodity pricing.
Sourced exclusively from producers utilizing LAMBPRO Primeline Maternal genetics
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